MailerLite
MailerLite offers powerful email marketing tools, including automation, landing pages, signup forms, and website building.
Email marketing is still one of the most powerful ways to grow your business, build trust, and stay connected with your audience. Managing emails, building campaigns, and tracking performance can take up a lot of time, but what if you have the right tool?
That’s where MailerLite comes in. It is a user-friendly email marketing platform that helps you design professional emails, create landing pages, automate campaigns, and even sell digital products, all in one place. Whether you are a creator, marketer, small business owner, or startup, MailerLite makes email marketing simple and effective.
MailerLite gives you everything you need to run smarter campaigns and reach your goals faster. In this guide, we’ll walk you through MailerLite’s key features, use cases, pricing, pros, and cons. So, you can decide if it’s the right fit for your needs.
Let’s get started.
MailerLite Features
MailerLite offers a wide range of features that can enhance your email marketing experience and help you reach more customers. Below, we've outlined all the features in detail to give you a better understanding.
Email Editor
MailerLite allows you to design emails easily with a user-friendly editor. Simply drag elements like text, images, and buttons to create professional newsletters without needing any technical skills.
Email Automation
The tool enables you to set up automated email sequences that send messages at the right time. Whether welcoming new subscribers or following up on purchases, automation helps you stay connected effortlessly.
Landing Pages
You can create custom landing pages to capture leads or promote products. Choose from various templates and customize them to match your brand, all without coding.
Subscriber Management
You can easily organize your email list with tags and segments. It helps you add, filter, and manage subscribers to send targeted campaigns to the right audience.
Website Builder
MailerLite helps you build a complete website using its intuitive builder, which allows you to add pages, blogs, and more to establish your online presence without needing a separate platform.
Signup Forms
Collect new subscribers using customizable forms and place them on your website or landing pages to grow your email list effectively.
Email Verifier
The email verifier checks and removes invalid addresses to improve deliverability.
Analytics and Reporting
Track your email performance, including open rates, click rates, and more, to understand what’s working and make informed decisions.
Use Cases of MailerLite
MailerLite can be used in various ways to enhance your work and reach a wider audience. Below, I've outlined all the key uses of MailerLite.
Small Business Owners
MailerLite helps you stay connected with your customers through newsletters, promotions, and updates. You can set up automated emails for new subscribers and send thank-you notes after purchases.
E-commerce
MailerLite integrates with platforms like Shopify and WooCommerce. You can send personalized product recommendations, recover abandoned carts, and offer exclusive deals to boost engagement.
Content Creators
Easily create sign-up forms, share your latest content, and even offer paid subscriptions to monetize your work.
Agencies
MailerLite enables you to manage multiple clients’ email campaigns from a single dashboard. Design newsletters, set up automation workflows, and track performance metrics to showcase results to your clients.
Educators
Send course materials, updates, and feedback forms directly to your students. Automated email sequences can guide learners through your content at their own pace.
Authors
Segment your audience based on interests and reading history to send highly targeted and relevant messages.
What We Like About MailerLite
User Friendly
The platform has a clean and simple layout. Even beginners can create emails, forms, and landing pages without any technical skills.
Affordable Plans
MailerLite offers a free plan with enough features for small businesses and creators. Paid plans are also budget friendly compared to other tools.
Automation Tools
You can set up emails to send automatically when someone signs up or takes an action. This helps save time and keeps your audience engaged.
What We Do Not Like About MailerLite
Limited Features
While it’s great for basic needs, it might not include all the advanced features that larger companies require.
Limited Templates
The available email and landing page templates are fewer compared to some other tools.
Basic Design Flexibility
Although the editor is easy to use, it may feel a bit restrictive if you're looking for more advanced design control or creativity.
MailerLite Pricing
MailerLite offers four plans for its customers, ranging from free to enterprise options, each with different features. Below, I've listed all the pricing details to help you choose the plan that best fits your needs.
Free Plan – $0/month
- Up to 1,000 subscribers
- 12,000 emails per month
- Drag and drop email editor
- Email automation builder
- Signup forms and pop-ups
Growing Business – $10/month
- Unlimited emails
- Sell digital products
- Dynamic emails
- Campaign auto-resend
- Unlimited landing pages
Advanced – $20/month
- Smart sending
- Facebook integration
- Custom HTML editor
- Enhanced automation
- AI writing assistant
Enterprise – Custom pricing
- Unlimited users
- Dedicated success manager
- Dedicated IP and deliverability help
- Onboarding and training
- Account performance audits
FAQ’s About MailerLite
Is MailerLite free to use?
Yes, MailerLite offers a free plan that includes up to 1,000 subscribers and 12,000 emails per month.
Can I sell products with MailerLite?
Yes, the Growing Business plan allows you to sell digital products directly through the platform.
Is MailerLite good for beginners?
Absolutely. It is user-friendly and does not require any technical skills.
How many emails can I send per month?
The free plan allows you to send up to 12,000 emails per month. Paid plans include unlimited email sending.
Can I create landing pages in MailerLite?
Yes, you can build unlimited landing pages starting with the Growing AI Business plan.
Does MailerLite offer customer support?
Yes, free users have access to limited support, while paid plans include 24/7 customer support.
Conclusion
MailerLite is a simple and affordable email marketing tool that offers powerful features for beginners and growing businesses. Its easy editor, automation tools, and generous free plan, it helps you build and grow your audience without needing any tech skills. Whether you are sending newsletters, building landing pages, or selling digital products, MailerLite gives you everything in one place.
