Brand24​‍​‌‍​‍‌ is an AI tool that helps companies keep track of and analyze online discussions. It looks through many types of digital channels like social media, blogs, news sites, videos, and podcasts to get references for particular words.

The majority of the clients keep an eye on their brands, but it is also possible to use it for monitoring competitors, hashtags, and industry-related ​‍​‌‍​‍‌keywords.

Features Of Brand24

AI Insights

Get instant, data-driven insights powered by advanced AI. The platform automatically analyzes online mentions and presents them through clear charts, key metrics, trend reports, and actionable suggestions to support smarter decisions.

Brand Assistant

Use a conversational AI assistant to explore your data effortlessly. Ask questions about your monitoring projects and receive simple, direct answers that help you understand what’s happening with your brand.

Topic Analysis

Discover the main subjects your audience is discussing. This feature highlights trending topics, showing their sentiment, reach, and engagement so you can focus on what truly matters.

Anomaly Detection

Spot unusual activity in your brand mentions. The system automatically flags sudden spikes or drops, helping you react quickly to potential risks or new opportunities.

Emotion Analysis

Understand how people emotionally respond to your brand. By analyzing emojis and reactions, this feature reveals deeper feelings behind online conversations and user intentions.

Use Cases Of Brand24

Hashtag Search 

Track hashtags across the web to measure reach, engagement, and trending conversations.

Backlinks Checker 

Discover websites that mention and link to your brand for SEO and partnership insights.

Comprehensive Reports 

Generate detailed summaries of mentions, sentiment, reach, and engagement.

Online Reputation Management 

Monitor brand mentions to respond quickly and protect your public image.

Market Research 

Analyze industry conversations to uncover trends and audience insights.

Customer Feedback 

Collect real customer opinions to improve products and services.

Competitive Analysis 

Compare your brand with competitors to identify strengths and gaps.

How To Use Brand24

• Create an account and choose a plan.
• Add keywords or brand names to monitor.
• Set filters for sources and languages.
• Track mentions in real time or scheduled updates.
• Analyze sentiment, reach, and trends.
• Respond to feedback and conversations.
• Generate reports and optimize your strategy.

What We Like About Brand24

Wide Coverage 

Brand24 tracks mentions across the entire web, not just major social platforms. It can also monitor review platforms, app stores, forums, blogs, news websites, newsletters, and even podcasts, depending on your plan.

Advanced Insights 

The tool provides in-depth analytics with a large set of metrics to evaluate both the volume and quality of mentions, including exclusive indicators like Presence Score.

Simple Interface 

The dashboard is clean, well-organized, and easy to use. The layout avoids clutter and allows users to navigate features without any steep learning curve.

Quick Reports 

Creating reports is effortless. You simply choose your data range and timeframe, and the platform automatically generates professional reports.

Focused Platform 

Brand24 is built entirely for social listening, meaning all development is centered around improving monitoring features without unnecessary extras.

What We Don't Like About Brand24

Single-Purpose 

Brand24 specializes in social listening but does not offer post scheduling, publishing, or engagement tools, so it works best when paired with other platforms.

Delayed Data 

Real-time tracking is not available on lower-tier plans, which may be restrictive for users who need instant updates but cannot upgrade to higher pricing plans.

Brand24 Pricing Plans

Individual - $149 per month 

• 3 keywords
• 2,000 mentions per month
• 1 user
• Updates every 12 hours
• AI Sentiment Analysis

Team - $249 per month 

• 7 keywords
• 10,000 mentions per month
• Unlimited users
• Hourly updates
• Priority support
• AI Sentiment Analysis

Pro  - $299 per month

• 12 keywords
• 40,000 mentions per month
• Unlimited users
• Real-time updates
• Priority support
• Lightning Search
• AI Sentiment Analysis
• AI Events Detection
• AI Brand Assistant
• AI Insights (for 2 projects)
• AI Topics (for 2 projects)
• Smart Context Search (add-on)

Business - $499 per month

• 25 keywords
• 100,000 mentions per month
• Unlimited users
• Real-time updates
• Priority support
• Lightning Search
• AI Sentiment Analysis
• AI Events Detection
• AI Brand Assistant
• AI Insights (for 5 projects)
• Unlimited AI Topics
• Smart Context Search (add-on)
• Client Success Lead
• Advanced Reports

Enterprise - From $1,499 per month 

• Custom keyword count
• Custom mentions limit
• Unlimited users
• Real-time updates
• Priority support
• Lightning Search
• AI Sentiment Analysis
• AI Events Detection
• AI Brand Assistant
• Unlimited AI Insights
• Unlimited AI Topics
• Smart Context Search (add-on)
• Client Success Lead
• Advanced Reports
• Dedicated consulting

FAQs About Brand24

What is Brand24?

Brand24 is a social listening tool that tracks online mentions of brands, keywords, and topics.

What platforms does Brand24 monitor?

It monitors social media, blogs, forums, news sites, review platforms, and podcasts.

Is Brand24 good for small businesses?

Yes, it’s useful for businesses of all sizes, especially for reputation and brand tracking.

Does Brand24 offer real-time tracking?

Yes, real-time tracking is available on higher-tier plans.

Can I track competitors with Brand24?

Yes, you can monitor competitor mentions and compare performance.

Does Brand24 have a free trial?

Yes, Brand24 offers a free trial with no credit card required.

Conclusion

Brand24 is a great tool for anyone who wants to keep track of online mentions. It helps you monitor mentions, understand opinions, and find useful insights.

Even though it doesn’t include features like post scheduling or publishing, it does social listening really well. The platform focuses on one main job and does it better than most other tools.